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Go-to-Market & Positioning Strategy

  • Not rated yet
1,200.00 USD Premium
30 Days Delivery
1 Revision
ONGOING STRATEGY PARTNER
  • Positioning refinement over time
  • Campaign strategy support
  • Content direction guidance
  • Ongoing revision within scope

Per Month

Compare Packages

1,800.00 USD Standard
28 Days Delivery
1 Revision
POSITIONING & LAUNCH STRATEGY
  • Audience research + segmentation
  • Competitive positioning analysis
  • Messaging framework document
  • Channel + launch recommendations
  • One revision round included
Compare Packages

650.00 USD Basic
10 Days Delivery
1 Revision
MESSAGING AUDIT
  • Review of current positioning
  • Audience and competitor context
  • Written recommendations memo
  • One revision round included
Compare Packages

I studied cognitive science because I wanted to understand how people actually think. How do we make decisions? How do we interact with technology? That curiosity has shaped everything I do professionally, from competitive intelligence and market research to AI evaluation and product strategy.

I learn by doing. If there's a research problem, I'll figure out a system for it. If there's too much information, I'll find a way to make it useful. I've designed automated workflows to track entire markets and shaped product positioning and GTM strategy alongside engineering and leadership teams. I've also trained and evaluated AI models, contributed to human-AI collaboration research, and built systems that make complex technical information more accessible and actionable.

My cognitive science background gives me the ability to move between disciplines and connect ideas that don't always sit in the same room; research and strategy, human behavior and technical systems, data and narrative. A lot of my work comes down to taking something complex and making it clear for the people who need it.

I care about how AI should be built, not just how it can be. I'm drawn to mission-driven work in AI for good, responsible technology, sustainability, and social impact, with teams that take ethical responsibility seriously. I strive to do work that matters, with people who care about getting it right.

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Job is done or money back
  • You pay only the listed price without any hidden costs.
  • We keep your money until you are happy with the delivered work.
  • The job will be done or your money will be returned.

Job Description

I help you figure out how to talk about what you do and who to say it to. Whether you're launching a new program, repositioning for a different audience, or trying to sharpen your messaging for donors and partners, I bring research-backed strategy to

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FAQ

We're a nonprofit, not a product company. Is GTM strategy relevant to us?

Absolutely. The principles are the same. You're trying to reach the right people with the right message at the right time. Whether that's launching a new program, reaching a new donor segment, or repositioning your organization after a strategic shift, the research and strategy process works the same way. I just translate the framework for a mission-driven context.

Will you write our actual marketing copy or website content?

This service focuses on strategy, including the research, frameworks, and direction that inform your content. I provide messaging frameworks, audience insights, and positioning recommendations that your team or a copywriter can execute from. If you also need content written, check out my Content Strategy & Clear Communication service (we can bundle them).

What's a messaging framework?

It's a structured document that defines your core narrative: who you're talking to, what you want them to understand, how you're different from peers, and the key messages that support your positioning. It becomes the reference your team uses to stay consistent across channels like your website, grant applications, fundraising appeals, social media, all of it.

We already have a brand. Do we still need this?

Brand identity (logo, colors, tone) and strategic positioning are different things. You can have a strong visual brand but still struggle to articulate what makes you different or why a funder should choose you over a peer organization. This service focuses on the strategic layer, making sure your message matches your impact.

Messaging Audit
650.00 USD
  • Review of current positioning
  • Audience and competitor context
  • Written recommendations memo
  • One revision round included
What's included?
  • Revisions: 1
  • Delivery time: 10 days
Positioning & Launch Strategy
1,800.00 USD
  • Audience research + segmentation
  • Competitive positioning analysis
  • Messaging framework document
  • Channel + launch recommendations
  • One revision round included
What's included?
  • Revisions: 1
  • Delivery time: 28 days
Ongoing Strategy Partner
1,200.00 USD
  • Positioning refinement over time
  • Campaign strategy support
  • Content direction guidance
  • Ongoing revision within scope
What's included?
  • Per Month
  • Revisions: 1
  • Delivery time: 30 days
BASIC STANDARD PREMIUM
Name Messaging Audit Positioning & Launch Strategy Ongoing Strategy Partner
Description
  • Review of current positioning
  • Audience and competitor context
  • Written recommendations memo
  • One revision round included
  • Audience research + segmentation
  • Competitive positioning analysis
  • Messaging framework document
  • Channel + launch recommendations
  • One revision round included
  • Positioning refinement over time
  • Campaign strategy support
  • Content direction guidance
  • Ongoing revision within scope
Per Month
Delivery time 10 days 28 days 30 days
Revisions 1 1 1
Price 650.00 USD 1,800.00 USD 1,200.00 USD
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